Sunday, 12 August 2012


Independent brand Illamasqua has taken a stand by setting an example to other cosmetic giants in Australia

Australian make-up fans will be pleased to hear that cult brand Illamasqua is taking a stand on over-inflated prices for cosmetics. As I'm sure readers in Australisia know, most major brands can be purchased for much less, (at times half the price) almost anywhere else in the world.

Founded by Julian Kynaston and inspirational makeup artist Alex Box, Illamasqua has become an independant big hitter in a market dominated by a very powerful few... Did anyone know Illamasqua also offer a make-up service for you AT YOUR OWN FUNERAL?? (London Only) awesome!

Here we see Julian issue a rally cry to the Australia cosmetic consumer...

While they do want you to sign a petition (get on their mailing list) and stay loyal (buy their products) - PR, propaganda, whatever you want to call this; at the end of the day it offers what i believe to be a great product at a reasonable price to Australian customers. Win. Lets hope other brands catch on.

Check out Illamasqua here

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